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The British Bite Mark

Victory Dental Laboratory and JB Cosmetic Dentures Joins the
Dental Laboratories Association’s Launch of ‘The British Bite Mark’

Victory Dental Laboratory has become one of the first dental laboratories in the country to join the ‘British Bite Mark’ campaign, a campaign aimed at all NHS & Private dentistry patients in south west London and around the UK who are about to have a new  denture fitted. 

The ‘British Bite Mark’ is a new campaign launched by the Dental Laboratories Association that aims to offer patients the opportunity to find out where their appliances have been made and whether they comply with UK and EU regulations.

In recent months there have been a significant number of dentists looking to send their prescriptions to dental laboratories in the Far East to help reduce their overheads, rather than using the traditional route of dental laboratories based in the UK.

Dental Laboratory’s like Victory Dental Laboratory operating in the UK complies with strict regulations in terms of materials used; they also have to employ dental technicians that are registered with the General Dental Council.  This level of regulation is in place to protect the patient, however appliances imported are not manufactured by registered Dental Technicians nor do the UK regulators inspect the dental laboratories that manufacture the appliances in the Far East.

The Dental Laboratories Association appreciate that the different levels of regulation and professional requirements can be confusing and difficult for patients to understand and therefore have looked to design a logo that at a quick glance will help inform the patient that their dental appliance has been manufactured in the UK and meets the UK regulatory requirements. 

As a licenced ‘British Bite Mark’ dental laboratory  are recognised as meeting all the l Victory Dental Laboratory legal requirements to manufacture crowns, bridges, dentures and veneers in the UK and as such are able to carry the ‘British Bite Mark’ logo.

At the launch of the British Bite Mark campaign, Richard Daniels Chief Executive of the Dental Laboratories Association said ‘In these turbulent economic times it is understandable that dental practices are looking to cut costs, however by sourcing crowns, bridges, dentures and veneers from dental laboratories in the Far East just to save money isn’t acceptable without making the patient aware.  I believe that by introducing the British Bite Mark, we are helping patients instantly recognise where their appliance has been manufactured and that it complies with UK regulations, with the ultimate aim of ensuring patients receive a transparent service from their dentist.’

Commenting on the ‘British Bite Mark’ campaign dental laboratory owner Mr Graeme Bush said ‘I am delighted to have been accepted to use the British Bite Mark logo, it is essential that patients receiving custom made dental appliances manufactured from my dental laboratory can be confident that they are safe and compliant and this logo does exactly that without the patient having to do lengthy research or ask questions that they may feel uncomfortable asking when visiting the dentist.


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